What Percentage of Pitches Turn Into Deals? Here’s the Data.
You’ve built your pitch deck. You’ve sent out 100 emails. You’ve taken 20 meetings.
Now the real question hits you:
“What are my actual odds of closing a deal?”
At USInvestorData.com, we track investor activity and founder outcomes to understand how capital really flows—not how people wish it did. The truth is most pitches don’t convert—but when they do, it’s because the founder pitched the right investor with the right message at the right time.
Let’s break down the numbers.
The Industry-Wide Data
According to internal analytics and public venture benchmarks:
Response Rate (Cold Outreach): ~12–18%
Meeting Rate (After Response): ~6–10%
Conversion Rate (From Initial Pitch to Deal): ~1–2.5%
That means for every 100 cold pitches sent, only 1–2 become funded.
Harsh? Yes. But also fixable—if you do what most founders don’t.
What Separates Funded Founders from Everyone Else?
At USInvestorData, we’ve helped founders beat these odds by focusing on:
Investor Fit – Pitching by check size, stage, sector, and region
List Quality – Verified, current contacts with deal history
Personalization – Outreach based on actual investor interest and recent activity
Follow-Up Cadence – 2–3 professional follow-ups increase conversions by 60%+
Founders who spray and pray with generic decks and outdated lists almost always fall into the 98% that go unfunded.
Case Study: Targeted Outreach Converts
One early-stage founder using USInvestorData:
Built a list of 45 pre-seed fintech investors
Personalized emails referencing recent investments
Followed up twice, professionally
Result:
23% response rate
9 meetings
2 term sheets
1 lead check at $750K
Final Thoughts from David Brown
I’ve raised capital for startups, hedge funds, and film financing—and I can tell you this: The odds don’t matter if your system is sharp.
When you know how to:
Find the right investor
Deliver the right message
Build the right list
…you can beat the averages.
If you’re done guessing, start targeting like a professional. Build smarter investor lists with USInvestorData.com—and dramatically improve your chances of hearing “yes.”